Join our CEO Philip Schweizer for an inspiring podcast on lead prioritization and lead scoring, and learn how you can effectively have your sales team focus on top priority leads and waste less time with leads who will not close (today). . Key Findings . . >> Read on to learn “what is lead scoring and why it matters?” . .
This article was updated on December 12, 2025 with an up-to-date FAQ section. In the MarTech and the SalesTech space there are apps, tools – and then there are platforms. In any case, there’s no way around Salesforce Sales Cloud and Salesforce Marketing Cloud and its ecosystem of ISV partners, when it comes to understanding the evolution of modern sales and marketing technologies and what drives companies to continue to invest more. Salesforce Marketing Cloud has a long history, from […]
This article was updated on January 14, 2026 with an up-to-date FAQ section. Today we look forward to another fantastic interview with SalesWings partner Robin, co-founder and CEO at AFDigital, a South-east Asia based Salesforce Multi-Cloud Partner with offices in Sydney, Melbourne, Singapore and the Philippines. Robin has in-depth experience implementing, running and optimizing dozens of Salesforce Marketing Cloud instances for companies like Malaysia Airlines, Samsonite, Traveloka, or Audi. Robin Leonard: I find the travel industry really interesting because […]
This article was updated on December 10, 2025 with an up-to-date FAQ section. In an era where customers demand personalized experiences, businesses need to go beyond the traditional approach to engage and retain their audience effectively. What are successful marketing cloud personalization strategies? What tools should you use? To answer these questions we’ve connected with Marketing Cloud Personalization expert Ekaterina Obolenskaya. About Ekaterina Obolenskaya: Ekaterina is a recognized as a Salesforce Marketing Champion for her exceptional knowledge and for her […]
Social Selling Interview with Amar Sheth This article was updated on April 10, 2026 with an up-to-date FAQ section. Executive Summary. In today’s sales environment, utilizing social media is no longer optional, it’s mandatory. Social Selling, the usage of social media platforms to develop sales relationships and drive revenue, has become its own sales discipline in recent years. Like any developing discipline, Social Selling will have those who excel and those who fall behind. It’s not as straightforward as sending […]
Interview: Braze Expert with Stitch CEO – Michael Burton This article was updated on December 10, 2025 with an up-to-date FAQ section. In this MarTech expert interview, SalesWings Co-founder and CEO, Philip Schweizer talks with MarTech leader and Braze expert, Michael Burton, who has started up Stitch, a 100% Braze focused consultancy, after years with Salesforce and ExactTarget. Brands aligning with Braze, a leading Customer Engagement Platform, are not only breaking down traditional marketing silos but are also unlocking possibilities […]
Marketing Cloud Expert Interview with Sercante CEO Andrea Tarrell This article was updated on November 18, 2025 with an up-to-date FAQ section. In this Salesforce Expert interview with Sercante, SalesWings Co-founder and CEO, Philip Schweizer talks with Salesforce Martech Queen, Andrea Tarrell, who is the CEO & Founder of Sercante. Currently, they are the third-largest woman-owned Salesforce SI consulting partner touching every aspect of multi-cloud digital engagement. As well Andrea is a 17X certified Salesforce MVP and Marketing Champion. Andrea shares […]
