Data Collection First-Party Cookies for B2B Lead Tracking: What Marketing Ops Needs to Know Despite their bad reputation, cookies remain essential to how websites and digital marketing work. Without them, web experiences would be tedious, and in many cases impossible. For B2B teams specifically, the type of cookie behind your lead tracking determines whether that data survives browser privacy changes or quietly breaks. Not all cookies are alike, and the distinction matters more for B2B than most guides let on: […]
Data Collection
