Tag : Sales Insights and Intelligence: Smart Tips | SalesWings

Learn how a Big 4 consulting firm is leveraging the power of SalesWings’ behavioral data and lead scoring to elevate their Marketing Cloud. After implementing Salesforce Marketing Cloud, this consulting firm realized they were lacking any native lead scoring and website tracking/data collection within Marketing Cloud. Without proper website tracking, their marketing automation efforts were lacking the data needed to drive them at their fullest potential. With SalesWings, they were able to capture critical behavioral data for marketing automation and […]

Learn how a top finserv company is leveraging the power of SalesWings’ behavioral data and lead scoring to enable sales. After implementing Salesforce Marketing Cloud, this finserv realized they were lacking native website tracking and lead scoring within Marketing Cloud and Sales Cloud. Without any sales insights from website tracking nor any lead scoring, their reps had access to limited information when speaking with prospects & clients and could not easily prioritize their leads. With SalesWings, they’ve been able to […]

Taylor & Hart is an award-winning jeweler that is redefining the rules of engagement with a collaborative approach, exceptional quality at every price point, and technology that places customers at the center of the design process. After implementing Salesforce Marketing Cloud, Taylor & Hart realized they were lacking true visibility of their user activity. This lack of visibility presented challenges such as identifying gaps within their content marketing as well the ability to send highly relevant and timely marketing touches. […]