Taylor & Hart is an award-winning jeweler that is redefining the rules of engagement with a collaborative approach, exceptional quality at every price point, and technology that places customers at the center of the design process.
After implementing Salesforce Marketing Cloud, Taylor & Hart realized they were lacking true visibility of their user activity. This lack of visibility presented challenges such as identifying gaps within their content marketing as well the ability to send highly relevant and timely marketing touches.
Taylor & Hart remedied these challenges with SalesWings. With SalesWings, Taylor & Hart has been able to monitor their content marketing on a granular level with ease while simultaneously sending out highly personalized and relevant marketing touches with SalesWings data extensions within Marketing Cloud.
Since implementing SalesWings, Taylor & Hart has been able to:
- Understand customer interests and intents
- Easily segment leads within Marketing Cloud and Sales Cloud
- Nurture leads earlier in the customer journey
- Understand the customer timing and stage in the decision-making process
- Gain 360° customer journey activity tracking
- Utilize sales insights to close deals faster
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