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Tag : Salesforce Marketing Cloud Tips and Integration Guide

04 Jun 2019
making marketing automation great in marketing cloud for financial services

How Financial Services Companies using Salesforce Marketing Cloud can take Marketing Automation from “Good” to “Great”

This article was updated on December 8, 2025 with an up-to-date FAQ section. Today I am excited to speak with SalesWings partner Paul Gordon, Co-Founder and CEO of Bubblebox, a Canada based Salesforce Silver Consulting Partner that is serving 200+ clients such as Rockland Trust, GoEasy or College Avenue Student Loans proudly around all things Salesforce, marketing automation with 100+ Salesforce Marketing Cloud installations.   Paul Gordon: According to this article, consumers are now in charge, and the typical financial […]

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Expert Interviews 1
21 Dec 2022
Eliot Harper SFMC Expert

A conversation about the future of Marketing Cloud with Eliot Harper SFMC Expert

This article was updated on December 12, 2025 with an up-to-date FAQ section. In the MarTech and the SalesTech space there are apps, tools – and then there are platforms. In any case, there’s no way around Salesforce Sales Cloud and Salesforce Marketing Cloud and its ecosystem of ISV partners, when it comes to understanding the evolution of modern sales and marketing technologies and what drives companies to continue to invest more. Salesforce Marketing Cloud has a long history, from […]

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Expert Interviews / Marketing Cloud 0
05 Oct 2022
Webinar B2B Buyers are consumers too salesforce marketing cloud

B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs

B2B Personalization Strategy B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs B2B buyers now expect the same consistency they get from Amazon, and most B2B teams never personalize past firmographic basics. This is the 4-pillar framework for closing that gap, taken from our live webinar with fluent:cx on pairing Salesforce Marketing Cloud Personalization with SalesWings. For a broader view of this use case, see Lead and Account Insights for Manufacturing. The short version: personalization maturity moves through four […]

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Marketing Cloud
23 Oct 2019
digitizing-real-estate-industry-salesforce-marketing-cloud

Digitizing Sales & Marketing Processes within the Real Estate industry with Salesforce Marketing Cloud

This article was updated on January 13, 2026 with an up-to-date FAQ section. Today we are speaking with a true expert in all things sales and marketing in the real estate industry. Stuart Leo has spent several years in marketing roles inside the real estate industry in Asia Pacific. Today he is helping real estate companies approach digitization through a combination of strategic advice, Salesforce technologies such as Salesforce Marketing Cloud and SalesWings, as well as implementation services. He’s founder […]

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Marketing Cloud / Salesforce 1
10 Jun 2019
salesforce-marketing-cloud-travel-industry

How Travel Companies can take their Customer Experience to the next level for B2B and B2B2C with Salesforce Marketing Cloud

This article was updated on January 14, 2026 with an up-to-date FAQ section. Today we look forward to another fantastic interview with SalesWings partner Robin, co-founder and CEO at AFDigital, a South-east Asia based Salesforce Multi-Cloud Partner with offices in Sydney, Melbourne, Singapore and the Philippines. Robin has in-depth experience implementing, running and optimizing dozens of Salesforce Marketing Cloud instances for companies like Malaysia Airlines, Samsonite, Traveloka, or Audi.   Robin Leonard: I find the travel industry really interesting because […]

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Marketing Cloud / Salesforce 0
19 Sep 2023
SalesWings Interview Ekaterina Obolenskaya

Marketing Cloud Personalization Strategies with Ekaterina Obolenskaya [Interview]

This article was updated on December 10, 2025 with an up-to-date FAQ section. In an era where customers demand personalized experiences, businesses need to go beyond the traditional approach to engage and retain their audience effectively. What are successful marketing cloud personalization strategies? What tools should you use? To answer these questions we’ve connected with Marketing Cloud Personalization expert Ekaterina Obolenskaya. About Ekaterina Obolenskaya: Ekaterina is a recognized as a Salesforce Marketing Champion for her exceptional knowledge and for her […]

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Expert Interviews / Marketing Cloud 0
30 Oct 2018
financial-services-firms-salesforce-digitize-sales-and-marketing-processes

How Financial Services Firms can digitize their sales and marketing processes using Cloud Technologies like Salesforce while staying compliant with GDPR

This article was updated on January 16, 2026 with an up-to-date FAQ section. The financial services sector is in full digital transformation and catching up with some of the more dynamic industries. A set of macro-economic and demographic influences makes change inevitable. Consumer trends like eCommerce, more stringent regulations such as GDPR, and the growing globalisation are changing the way clients act – and impacting the way financial services firms need to be run. SalesWings, a lead intent profiling solution for […]

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Marketing Cloud / Salesforce 0

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