Tag : Salesforce Marketing Cloud Tips and Integration Guide

29 Aug 2018

The best Dreamforce 2018 Parties and where to register in time!

Dreamforce 2018 is coming up! Are you on the lookout for the best Dreamforce parties and asking yourself where to register? Below you will find a solid list of some of the best Dreamforce parties for this year with direct links to register! [Heads-up] This list is provided to you by Saleswings, a real-time lead website tracking and lead scoring add-on for Salesforce and Salesforce Marketing Cloud. SalesWings enables you to enhance sales and marketing alignment by successfully identifying the most […]

Salesforce 0

17 Apr 2018

Website tracking and lead scoring for Salesforce Marketing Cloud [VIDEO]

When Lead Scoring becomes a Must-Have This article was updated on April 1, 2026 with an up-to-date FAQ section. Salesforce Marketing Cloud is the more complete and powerful marketing suite than Salesforce Pardot. When a company requires features such as Social Studio offers, SMS, or ads targeting, along with high scalability – Marketing Cloud is the choice. Yet, designed initially for B2C use cases and omni-channel marketing, the sales-and-marketing alignment piece is partially missing in Marketing Cloud: notably (predictive) lead […]

Lead Scoring 0

27 Jul 2026

Complete Overview of Salesforce Marketing Cloud Studios: and how each one fuels your B2B and B2B2C marketing campaigns

Salesforce Marketing Cloud, Explained for B2B The Salesforce Marketing Cloud Studios Breakdown (2026) Most guides to Marketing Cloud Studios cannot keep pace with an ecosystem where naming conventions and product lines shift every year. Social Studio is gone. Audience Studio was retired and its data deleted. Advertising Studio is now on a retirement clock too. This guide covers what is actually active today, and the one question most articles skip: how does a primarily B2C-built platform work for B2B marketers? […]

15 Mar 2022

ISV-partner-landscape-salesforce-marketing-cloud-saleswings

Discover The Best Salesforce Marketing Cloud ISV Solutions, Apps and Add-ons

The Guide to Salesforce Marketing Cloud ISV Partners solutions and integrations This article was updated on January 20, 2026 with an up-to-date FAQ section. At SalesWings, the B2B Studio for Marketing Cloud, we know that navigating the landscape of the Independent Software Vendors (ISV) can take some time. If you are already using a couple of Salesforce Marketing Cloud Studios, you may want to complement them with powerful add-ons and plugins. Whether you are unsure which independent software solution to […]

Marketing Cloud 1

13 Aug 2020

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How Salesforce Marketing Cloud supports Higher Education fundraising activities from A to Z

This article was updated on January 13, 2026 with an up-to-date FAQ section. The higher education space is a world on its own when it comes to sales and marketing – and not a comfortable one to be in. Competition is fierce. Sales cycles are long, with short opportunity windows and both “now or never” and “life-time-value” considerations. SalesWings met with John Duncan, Vice President of Sales and Business Development at Offprem, a leading Salesforce Marketing Cloud partner for many […]

Marketing Cloud / Marketing strategy / Salesforce 0

22 Mar 2024

Salesforce Marketing Cloud Expert Interview with Sercante CEO Andrea Tarrell

Marketing Cloud Expert Interview with Sercante CEO Andrea Tarrell This article was updated on November 18, 2025 with an up-to-date FAQ section. In this Salesforce Expert interview with Sercante, SalesWings Co-founder and CEO, Philip Schweizer talks with Salesforce Martech Queen, Andrea Tarrell, who is the CEO & Founder of Sercante. Currently, they are the third-largest woman-owned Salesforce SI consulting partner touching every aspect of multi-cloud digital engagement. As well Andrea is a 17X certified Salesforce MVP and Marketing Champion. Andrea shares […]

Expert Interviews / Marketing Cloud / Marketing strategy / Salesforce 0

12 Apr 2024

SalesWings Expert Interview with Shift Paradigm CEO

MarTech Expert Interview with SH/FT Paradigm CEO

MarTech Expert Interview: A window to the truth with SH/FT Paradigm CEO This article was updated on November 19, 2025 with an up-to-date FAQ section. In this SalesWings Expert Interview with SH/FT Paradigm’s CEO, Elizabeth Ross and SalesWings Co-founder and CEO, Philip Schweizer, Liz offers invaluable insights on embracing innovation, navigating the evolving role of a CEO of innovative marketing strategy and technology consultancies, and harnessing technology as a tool for growth and decision-making. Perspective on servant leadership and significance […]

Expert Interviews / Marketing strategy / Marketing Technology 0

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