The Guide to Salesforce Marketing Cloud ISV Partners solutions and integrations
This article was updated on January 20, 2026 with an up-to-date FAQ section.
At SalesWings, the B2B Studio for Marketing Cloud, we know that navigating the landscape of the Independent Software Vendors (ISV) can take some time.
If you are already using a couple of Salesforce Marketing Cloud Studios, you may want to complement them with powerful add-ons and plugins.
Whether you are unsure which independent software solution to choose for your Salesforce Marketing Cloud platform, or you just want to discover and browse how you could power up your favorite marketing solution, we gathered for you a complete overview of the ISV partners’ solutions available on the Appexchange.
If you are new to the Salesforce ecosystem, you may be wondering, what is Salesforce Appexchange? In short, Appexchange is a marketplace where Salesforce customers can explore, find, and review external applications to plug into and complement their Salesforce platform with registered vendors (registered ISV partners).
Are you ready to make the most out of your Marketing Cloud? Download our infographic or scroll down below!
Find what you need!
- B2B Marketing
- Mobile Marketing
- Audience Management
- Campaign Management and Optimization
- Content Management
- Calendar Marketing
- Email Marketing
- Text Marketing
- Video Marketing
- Offline Marketing
- Loyalty Marketing
- Location Marketing
- Zero-party Data
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1. B2B Marketing 🏙️
Are you missing key B2B features in Salesforce Marketing Cloud, such as lead website tracking, lead scoring, or sales insights?
With the SalesWings B2B Studio, you can collect and leverage first-party behavioral data to qualify your leads, contacts and accounts. SalesWings has a set of user-friendly tools such as:
- flexible data collection such as website activity, form data, and more
- no-code lead scoring and lead grading
- profiling; identification of needs for personalization and upselling
- powerful sales insights and reporting
With a plug and play approach, you can implement the B2B Studio in record time. As a result, you’ll be able to prioritize your inbound leads, ensure timely handover to sales, and personalize your journeys as well as your sales approach.
The B2B Studio is trusted by many companies across various industries worldwide. Book a demo today
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2. Mobile Marketing 📳
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Airship lets you create powerful in-app experiences. Leverage Airship’s behavioral data, push notifications, and journey builder integration to drive more retention, engagement, and to provide a better overall customer experience.
Are you looking to get better engagement and retention for your in-app users? Adjust integration with SFMC Email Studio allows you to create deep links to drive users to specific in-app touchpoints. Thus, you’ll be able to track the entire customer journey to make the right decisions.
Because there are never enough channels to reach your customers, MessageBird for SFMC lets you reach them where they are. Create automated communication flows via WhatsApp, LINE, Viber, and SMS.
If you want to ensure a seamless journey from your email campaigns to contextual in-app experiences, AppsFlyer may fit your needs. Seamlessly create deep links and get real-time attribution reports—all from Salesforce Marketing Cloud.
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Perfectly synchronize your mobile experiences with email and web campaigns. Swrve allows you to anticipate your customers’ needs with dedicated and personalized push notifications within in-app campaigns thanks to real-time behavior analysis across channels and touchpoints.
Eleven Digital Messaging lets you send SMS, MMS, and video messages from the Journey Builder and report on all your activities down to the individual to get higher engagement and satisfied subscribers.
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3. Audience Management 🧑🤝🧑
Deselect is the must-have solution for Salesforce Marketing Cloud marketers looking to segment their audience without worrying about writing SQL queries. With a simple drag and drop solution, you can easily segment your audiences and target the right subscriber in your journey. (For behavioral segmentation data, check out SalesWings to collect first party behavioral data for Marketing Cloud, which is fully accessible by Deselect’s segmentation solution)
Deselect also owns two other solutions for SFMC: Deselect Search, a free search engine for objects, and Deselect Connect, allowing you to integrate any data source with Marketing Cloud, without any coding.
> Read our Deselect app for Marketing Cloud review.
Because lead and customer data is key to marketing journeys for eCommerce, Bluecore generates targeted audiences based on customer and catalog data. Collect data across channels, make it available in Salesforce Marketing Cloud, build your audiences, and launch relevant journeys all with Bluecore.
Not satisfied with your lost lead remarketing efforts? You can enhance them with Capture by MOVology for Salesforce Marketing Cloud. Capture your lead data when it’s typed into your forms real-time and instantly follow up with personalized emails to increase conversion rates.
Do you need help interpreting your data because it is so complex? With Emark Audience Creator, it is possible to create segmented audiences from data sourced from a variety of systems and sources. With this easy-to-use drag-and-drop system, each marketer can easily convert complex data into highly specific customer segments.
Through its Customer Data Platform, StellarAlgo is able to consolidate fan data and utilize machine learning to reveal critical insights into the diverse fanbases of live audience businesses. For truly personalized marketing, the CDP is seamlessly integrated with Salesforce.
Webform 2.0 gets your forms right and lets you connect them seamlessly with SFMC. Customize every pixel of your forms without writing APIs or HTML. After setting up Webform 2.0, your data will effortlessly flow directly in the designated Marketing Cloud data extension.
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4. Campaign Management and Optimization 📊
Are you thinking of adopting AI to boost Salesforce Marketing Cloud? Tinyclues is a customer-centric solution that analyses datasets to help you make the right decisions regarding topics, audiences, and marketing plans.
As a marketer, you know how difficult copywriting and influencing conversion rates can be. Phrasee uses AI to analyze your data, generate an intelligent copy, and show you which variant performs the best. Get Phrasee integration for Marketing Cloud and optimize your email headlines, social media posts, push notifications, and more.
By gathering data from sources such as in-store POS, CRM, loyalty, desktop, mobile, and commerce platforms, Lyfecycle Manager creates a single view of your customer. It makes data-driven recommendations about products, promotions, customers personas, time, and channels.
You’re collecting data, but do you have the right AI to help you make the right decisions with it? Analyzing your customers’ transactional data from multiple sources, Toovio transforms your data with AI to make it actionable. You’ll then know which content to send through the right channel at the right time.
With Reach Opt-ins (ROI), SFMC users can create engaging advertising units that encourage targeted website and mobile visitors to sign up to receive email marketing messages from the users. With ROI, you pay per net new subscriber.
With DemandJump, you can identify your most powerful traffic drivering search terms and understand how to engage better with your content. In other words, DemandJump ensures that marketing spending is truly optimizing revenue generation.
ListFit’s data pool and predictive modeling reveal insights about your subscriber preferences & behavior to help you improve deliverability and engagement by discovering better sending times, segments to target, and frequency.
With Neura, Marketing Cloud users gain from real-world behavioral traits and lifestyles to adjust and personalize each communication. You can activate ultra segmented audiences, adapt their journeys to their real-world behaviors, and deliver the most powerful message at the time they are listening.
Gain a complete understanding of your audience with RevTrax‘s secure and scalable offer management system. Without any coding, RevTrax’s AI delivers ideal single-use offers to each customer based on their behavior.
Worrying about your ROI management? Using BusinessGPS‘ planning and campaign management capabilities, you’ll have a holistic view and control over all marketing investments.
From your unknown leads to your known customers, OtherLevels personalize your App Push, Web Push, Inbox, and Interstitial message formats directly in Salesforce Marketing Cloud. Split-test across different segments and messaging channels to reach your engagement ROI goals.
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5. Content Management 📖
Bynder DAM is a centralized solution to manage and distribute digital content. As a single source of truth for your digital assets, you can create, collaborate, manage, and make content available in Salesforce Marketing Cloud from one centralized platform.
Sitecore is a Digital Asset Management (DAM) and Content Management System (CMS) fully integrated with Salesforce Marketing Cloud. Understand your customer and personalize interactions with Sitecore XP, prepare and execute campaigns faster with a drag and drop interface within Marketing Cloud. In addition, you can make your content residing in Sitecore Content Hub directly accessible in Email Studio, Content Builder, Journey Builder, Social Studio, and so on.
Are you using CoreMedia CMS to manage your eCommerce brand content? With Salesforce Marketing Cloud integration using Core Media CMS, you can manage your omnichannel content, leverage customer segmentation data and rules, and easily embed your SFMC forms into your CoreMedia experience.
Get your brand messaging more consistent with OpenText Media Management integration for SFMC. Your team gets access to OTMM through content builder, and search, browse, view, download, and utilize assets from the digital asset management within their Marketing Cloud Studios’.
Movable Ink Platform enables SFMC marketers to design micro-moments of content personalization with millions of unique variations by tapping into the user integrated CRM systems, marketing tools, and data sources to auto-generate an email image in real-time for each customer.
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6. Calendar Marketing 🗓️
Eventable helps you communicate with your customers directly through their favorite calendars. Sending custom event notifications, Eventable turns calendars into a new marketing channel, helping you grab attention and drive engagement.
Complement your existing channels mix with calendar marketing using Rokt Calendar integration for SFMC. Easily create events and send them directly to your subscribers from the Journey Builder.
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7. Email Marketing ✉️📩📧
Is your brand investing in user-generated content (UGC)? Pixlee’s connector for Salesforce Marketing Cloud provides your marketing team with UGC turned into shoppable assets to drive more revenue back to your site.
Do you want to power up your email campaigns? StoryPorts offers a no-code drag and drop email builder solution. StoryPorts syndicates content directly from your social, website, e-commerce, RSS feeds, or any other live source to automate your content marketing.
Data intelligence is key to any business. TowerData offers to go beyond email cleansing and verification. Email Intelligence allows Marketing Cloud consumers to get real-time access to purchase intent, demographic, and lifestyle data to launch hyper-personalized campaigns.
Experian cleans your email lists directly in Marketing Cloud and reports any modified or changed email. Validate, verify, and standardize within one platform using Experian.
Rock your email marketing campaigns effortlessly with Robo-X “Explainable AI”. Sift through historical data to determine the most effective ways to optimize email campaigns and customer engagement in Salesforce Marketing Cloud.
To scale your email strategy in Salesforce Marketing Cloud, Wunderkind identifies customers on your website, drives more potential subscribers to join your mailing list, and prioritizes high-performing triggered email sends. With Wunderkind, you’ll get a full-service execution and dedicated team monitoring performance, setup, and design.
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8. Text Marketing 📱
Attentive is a powerful text messaging solution for eCommerce. Create two-way conversations with your subscribers to drive more revenue, better customer service, and overall customer experience.
Are you looking for more than just a text messaging solution? Link Mobility lets you create SMS and rich SMS directly in Salesforce Marketing Cloud. Incorporate your SMS or Rich SMS in your journey builder, create the content, design a landing page by dragging and dropping elements.
.9. Video Marketing 🎥
Playable makes your email stand out with video integration. Playable creates multiple video formats optimized for each subscriber and lets you embed your video in one click in the content builder.
If videos are the future of marketing, what about interactive videos? Vudoo lets you create videos with interactive add-ons and personalized calls-to-action. Use Marketing Cloud Journey Builder to personalized in-video interactions and get the data captured delivered right back into your Salesforce Ecosystem.
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10. Offline Marketing 📺
Optilyz allows you to integrate personalized direct mails in your marketing journeys. With Optilyz, you can automate mailout with triggers, personalize the content with segmentation possibilities, optimize with A/B testing, and gather KPIs to measure the results.
JourneyMail gives Marketing Cloud users the ability to reach their subscribers offline via direct mails. The production is automated and works alongside your online journeys. Thus, you can personalize direct mail format and content to engage 1:1 with your customer.
Do you want more visibility into your offline interactions, such as phone calls? Invoca conversation intelligence integration for SFMC brings back to your Cloud your conversation intelligence data.
Messgapoint leverages AI-powered content optimization to enable teams to send personalized, email, and print communications automatically from within journeys. You can easily include email and print communications that are authored and managed in Messagepoint in your Marketing Cloud Journeys.
Using PFL‘s software, you can orchestrate your online and offline marketing to create a customer experience that strengthens the overall relationships and customer experience. You can also personalize and track direct mail as seamlessly as you can email.
.11. Loyalty Marketing 👑
Voucherz allows retailers to easily add coupons to their marketing communications using Salesforce Marketing Cloud. It comes with a custom interface to create voucher pools and define the codes components for a certain use case. This interface will also be used for monitoring. To easily insert the unique codes in emails, Voucherz provides a Custom content block so that a campaign manager would just have to drag-and-drop his codes in his email.
Because retaining your customer is always cheaper than acquiring new ones, Yotpo Loyalty can become handy. Yotpo integrates your loyalty program data into Salesforce Marketing Cloud so you can create personalized journeys that reinforce the customer-brand relationship.
If your customers’ annual spend is one of your KPIs, Clutch may be of use. Clutch empowers your marketing team with effective loyalty campaigns in SFMC journeys using unified customer data.
By consolidating your customer data across all touchpoints and leveraging AI to predict behavior and execute the right offers, Punchh Loyalty integrates with SFMC to increase your loyalty program’s ROI.
Combining data analysis across multiple touchpoints and channels with intuitive engagement and communication modules, Annex Cloud Loyalty helps you retain your most valuable customers and grow relationships at scale.
Antavo is an API-centric and no-code loyalty technology provider that builds comprehensive, enterprise-grade loyalty programs. With the Antavo – Salesforce integration, all conceivable data related to the loyalty program (from opt-in to point redemption, rewards, challenges, and offers) is pushed to the Salesforce cloud. This allows marketers and CRM executives to empower their marketing activities without leaving the Salesforce environment.
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12. Location Marketing 🗺️📌
Trying to drive more engagement around specific locations? Bluedot Location Marketing helps segment your location-based marketing to personalize your journeys directly in SFMC. With geofencing, you can deliver relevant offers all without any hardware.
Cloud4Wi helps fill the offline gap of the customer journey by leveraging location marketing through WiFi, text-to-join, QR code, or mobile app download to target relevant customers segments with the appropriate messaging at the right time and place.
Are you offering Wi-Fi services to your customers? Then, you could be winning first-party data and be engaging your on-site visitors with branded digital experiences. With SocialSign.in, you can easily integrate your Wi-Fi marketing with Salesforce Marketing Cloud.
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13. Zero-party Data ➡️
Zero-party data is becoming increasingly powerful and sought after. Jebbit gives SFMC customers the ability to create no-code interactive experiences and quizzes to capture zero-party data to drive more sales from any channel.
Frequently Asked Questions
- How should I choose which ISVs to utilize versus native features?
- Which ISV partners work best for B2B lead scoring and tracking?
- What recommendations do you have for onboarding and governance?
- Which partners are known for improving audience segmentation?
- What ISV partners are best for mobile and SMS journeys?
- What strategy do you suggest for content/DAM integration?
- For AI-driven campaign optimization, what options do I have?
- Are there any ISV partners that support offline or direct mail?
How should I choose which SFMC ISVs to utilize versus native features?
Start by mapping use cases to measurable outcomes, then compare native SFMC capabilities with ISV depth, time-to-value, and total ownership cost.
Native features cover broad needs out-of-the-box, while ISVs specialize in advanced functions like behavioral tracking, DAM, mobile, or offline orchestration. Evaluate integration effort, data model fit, Journey Builder compatibility, and vendor support. Pilots that validate KPIs such as conversion lift, segmentation speed, or reduced ops effort should be prioritized.
Tip: shortlist from an official marketplace to ensure security, support, and reviews.
Which ISV partners work best for B2B lead scoring and tracking?
Use a B2B-focused ISV to capture behavioral signals, score leads and accounts, and activate sales insights directly in Marketing Cloud.
Native SFMC excels at messaging, but B2B motions often need web tracking, account-level scoring, grading, and sales intelligence. An ISV like SalesWings’ B2B Studio brings first-party behavior collection, no-code scoring, profiling, and actionable insights for prioritization and personalized journeys. This helps operations tighten MQL definition, accelerate handoff, and improve conversion across lifecycle stages.
Tip: align scoring criteria with sales to avoid model drift and adoption gaps.
What recommendations do you have for onboarding and governance?
Stand up a joint implementation plan, align sales-marketing processes, and define data contracts, owners, and SLAs before enabling journeys.
Document event schemas, consent flows, and identity resolution so each ISV reads/writes data reliably. Establish UAT environments, change control, and rollback procedures. For adoption, align qualification rules, handoff timing, and success metrics across teams to avoid missed leads or duplicative outreach.
Tip: run an enablement sprint and set quarterly reviews to adjust models and playbooks.
Which partners are known for improving audience segmentation?
Adopt a no-SQL segmentation layer that reads Marketing Cloud data extensions and accelerates complex audience builds.
Tools like DESelect enable drag-and-drop logic, reusable selections, and governance controls so marketers ship segments faster without risking query errors. Pairing behavioral data from tracking tools with such builders supports richer cohorts, dynamic suppressions, and journey qualification at scale. Measure impact by time saved per audience, reduction in data team tickets, and uplift in engagement.
Tip: standardize naming conventions and documentation for repeatable audience operations.
What ISV partners are best known for mobile and SMS journeys?
Combine mobile engagement ISVs for push, in-app, and messaging apps to extend beyond email and native SMS.
Platforms like Airship, Attentive, or Link Mobility integrate with Journey Builder to orchestrate push notifications, two-way SMS, WhatsApp, and rich messaging experiences. Look for deep-linking, event streaming, attribution, and preference capture to maintain a single view of the customer. Ensure consent syncing, quiet hours, and deliverability safeguards across markets.
Tip: pilot a single critical journey (e.g., onboarding) before expanding channel coverage.
What strategy do you suggest for content/DAM integration?
Integrate a DAM-enabled ISV to centralize assets and streamline Content Builder access with versioning and brand governance.
Solutions such as Bynder, Sitecore Content Hub, or OpenText Media Management surface approved assets inside Email Studio and Journey Builder, reducing duplicate files and compliance risk. Key checks include rendition automation, metadata sync, rights management, and speed of search/insert within SFMC. Expect faster build times and more consistent branding across campaigns.
Tip: enforce taxonomy and lifecycle rules so creators actually find what they need.
For AI-driven campaign optimization, what options do I have for ISVs?
Leverage AI ISVs that score topics, predict audiences, and generate/test copy to lift engagement and revenue.
Tools like Tinyclues, Phrasee, or ListFit analyze behavioral and transactional data to recommend audiences, subject lines, timing, and frequency. Prioritize explainability, model governance, and native A/B integration to validate uplift ethically. You can establish guardrails for tone and brand safety, and monitor long-term list health, not just short-term clicks.
Tip: run controlled experiments with holdouts to prove incremental value before scaling.
Are there any ISV partners that support offline or direct mail?
Use direct mail ISVs integrated with Journey Builder to trigger, personalize, and track print touches alongside digital channels.
Partners like Optilyz or PFL let you orchestrate postcards, letters, and packages from data-driven events, with testable creatives and measurable KPIs. Sync responses back to SFMC for cross-channel frequency control and suppression. This is effective for reactivation, high-value lifecycle moments, and incremental conversion lift in saturated email programs.
Tip: cap offline frequency and use triggers tied to intent signals to preserve ROI.
Thanks for the article on Discover The Best Salesforce Marketing Cloud ISV Solutions, Apps and Add-ons. Looking forward for more articles like this.