Tag : Salesforce Solutions and CRM Insights | SalesWings Blog

03 Oct 2016

lead-scoring-for-salesforce-integration-appexchange

3 Use Cases for our all-new Predictive Lead Activity Scoring Add-on for Salesforce.com

This article was updated on April 2, 2026 with an up-to-date FAQ section. Sales and Marketing Alignment + Sales Prioritization is at the heart of an efficient sales process. Behavioral & Psychographic segmentation is nothing new, but companies that don’t leverage these techniques in their sales and marketing processes risk leaving serious money on the table That’s why last year SalesWings launched a powerful website tracking and predictive lead scoring add-on for Salesforce. Why did we decide to launch this […]

Lead Scoring 0

29 Aug 2025

Salesforce ISVs for marketing operations

Dreamforce September 2026 Parties & Networking Events in San Francisco

Salesforce Dreamforce 2026 Updated August 7, 2026 Dreamforce 2026 Parties & Networking Events in San Francisco The SalesWings team has attended Dreamforce no less than seven times, and we can certainly say one thing: Dreamforce is not only about what happens inside Moscone. Once the keynotes wind down, San Francisco fills up with rooftop happy hours, partner receptions, community meetups, dinners and some very big after-parties. This guide brings the best confirmed Dreamforce 2026 events together in one place. See […]

Salesforce

07 Oct 2025

The best Lead Routing Solutions for Salesforce for 2026

The best Lead Routing Solutions for Salesforce for 2026 Are you still manually routing your leads? Or leveraging static rules that fail more often in getting leads in front of the right team, and rep? Well, speed still wins. Companies that contact a new lead within 5 minutes see dramatically better outcomes compared with slower follow-up, a pattern documented by Harvard Business Review and follow-on research over the last decade. Recent analyses echo the same point: response rates and inbound […]

Salesforce 0

05 Jun 2025

Case study: How Colt migrated from HubSpot to Salesforce

Customer Success Story How Colt migrated from HubSpot to Salesforce with SalesWings This article was updated on May 7, 2026 with an up-to-date FAQ section. Data integrity is an issue many businesses struggle with – particularly as they approach agentic AI initiatives. To maintain accuracy across platforms and systems and create standardized processes is no small feat—especially at larger companies. At leading telecommunications company Colt, the situation was no different. Stuck with a setup that didn’t quite serve them, a […]

Case Studies

21 Dec 2022

A conversation about the future of Marketing Cloud with Eliot Harper SFMC Expert

This article was updated on December 12, 2025 with an up-to-date FAQ section. In the MarTech and the SalesTech space there are apps, tools – and then there are platforms. In any case, there’s no way around Salesforce Sales Cloud and Salesforce Marketing Cloud and its ecosystem of ISV partners, when it comes to understanding the evolution of modern sales and marketing technologies and what drives companies to continue to invest more. Salesforce Marketing Cloud has a long history, from […]

Expert Interviews / Marketing Cloud 0

05 Oct 2022

Webinar B2B Buyers are consumers too salesforce marketing cloud

B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs

B2B Personalization Strategy B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs B2B buyers now expect the same consistency they get from Amazon, and most B2B teams never personalize past firmographic basics. This is the 4-pillar framework for closing that gap, taken from our live webinar with fluent:cx on pairing Salesforce Marketing Cloud Personalization with SalesWings. For a broader view of this use case, see Lead and Account Insights for Manufacturing. The short version: personalization maturity moves through four […]

Marketing Cloud

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