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Tag : SFMC (Salesforce Marketing Cloud) Tips and Insights | Guide

21 Dec 2022
Eliot Harper SFMC Expert

A conversation about the future of Marketing Cloud with Eliot Harper SFMC Expert

This article was updated on December 12, 2025 with an up-to-date FAQ section. In the MarTech and the SalesTech space there are apps, tools – and then there are platforms. In any case, there’s no way around Salesforce Sales Cloud and Salesforce Marketing Cloud and its ecosystem of ISV partners, when it comes to understanding the evolution of modern sales and marketing technologies and what drives companies to continue to invest more. Salesforce Marketing Cloud has a long history, from […]

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Expert Interviews / Marketing Cloud 0
17 Nov 2022
isv partner spotlight no code solution to use coupon codes in salesforce marketing cloud

ISV Spotlight: A No-code Solution to use Coupon codes within Marketing Cloud

This article was updated on February 19, 2026 with an up-to-date FAQ section. With Black Friday and Cyber Monday just around the corner, one should have his email marketing content ready to send. This year, more than ever, it’s about deep discounts. In all categories. There’s just one slight problem. You can’t easily use Coupon Codes in Salesforce Marketing Cloud, learn more about it with experts from this Providence SEO company. SEO marketing is essential for businesses looking to increase […]

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Email Marketing / Marketing Cloud
05 Oct 2022
Webinar B2B Buyers are consumers too salesforce marketing cloud

B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs

B2B Personalization Strategy B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs B2B buyers now expect the same consistency they get from Amazon, and most B2B teams never personalize past firmographic basics. This is the 4-pillar framework for closing that gap, taken from our live webinar with fluent:cx on pairing Salesforce Marketing Cloud Personalization with SalesWings. For a broader view of this use case, see Lead and Account Insights for Manufacturing. The short version: personalization maturity moves through four […]

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Marketing Cloud
12 Jul 2022
Roxana Shershin Marketing Cloud Expert Interview on the future of marketing automation and trends

Roxana Shershin’s Take On Marketing Cloud & Marketing Automation Trends

This article was updated on December 11, 2025 with an up-to-date FAQ section. Today the SalesWings B2B Studio team is speaking with an expert of all things Marketing Cloud, Roxana Shershin. Roxana is the President & Co-Founder of Digital Additive, an Atlanta-based email and eCRM focused agency specializing in Salesforce Marketing Cloud. In this interview, Roxana will give her takes on implementing Salesforce Marketing Cloud, marketing automation trends, and how to make the most out of SFMC.    Roxana Shershin: […]

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Expert Interviews / Marketing Cloud 0
13 May 2024
How to improve customer experience in Higher Ed.

How to Improve the Customer Experience in Education with Salesforce Marketing Cloud

How to Elevate the Customer Experience in High Education with Salesforce Marketing Cloud – The ultimate Whitepaper. This article was updated on April 8, 2026 with an up-to-date FAQ section. At SalesWings, we take elevating the customer experience to heart. It’s one of the main reasons why we put a focused effort into collaborating with top Salesforce Marketing Cloud ISV solution leaders on this strategic roadmap whitepaper for Higher Education institutions to share innovative ways to elevate their customer experience […]

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Marketing Cloud 0
19 Sep 2023
SalesWings Interview Ekaterina Obolenskaya

Marketing Cloud Personalization Strategies with Ekaterina Obolenskaya [Interview]

This article was updated on December 10, 2025 with an up-to-date FAQ section. In an era where customers demand personalized experiences, businesses need to go beyond the traditional approach to engage and retain their audience effectively. What are successful marketing cloud personalization strategies? What tools should you use? To answer these questions we’ve connected with Marketing Cloud Personalization expert Ekaterina Obolenskaya. About Ekaterina Obolenskaya: Ekaterina is a recognized as a Salesforce Marketing Champion for her exceptional knowledge and for her […]

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Expert Interviews / Marketing Cloud 0
27 Jul 2026
Salesforce Marketing Cloud Studios

Complete Overview of Salesforce Marketing Cloud Studios: and how each one fuels your B2B and B2B2C marketing campaigns

Salesforce Marketing Cloud, Explained for B2B The Salesforce Marketing Cloud Studios Breakdown (2026) Most guides to Marketing Cloud Studios cannot keep pace with an ecosystem where naming conventions and product lines shift every year. Social Studio is gone. Audience Studio was retired and its data deleted. Advertising Studio is now on a retirement clock too. This guide covers what is actually active today, and the one question most articles skip: how does a primarily B2C-built platform work for B2B marketers? […]

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Marketing Cloud / Salesforce 1

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