This article was updated on April 8, 2026 with an up-to-date FAQ section.
Getting to a major sales conference can be both an eye opener and a career changer. This is why we give you a list of the best US sales conferences 2018! Going to the right event might mean meeting a huge new client, working with a major partner or getting your next job. Additionally, you will learn about the newest tools and intelligent sales technology that you need to close more deals and generate more commissions.
The following is by no means a full list! You have a great US Sales event to recommend for the upcoming year? Please get in touch with us or mention it in the comment section!
Enough talking! Let’s see which are the best US Sales Conferences for 2018!
1. SaaStr
What: SaaStr is a must event for people working at SaaS companies. More than 10 000 SaaS founders, VC’s and Execs are expected to attend this conference in 2018. You’ll get the chance to learn from top execs how to improve your decision making process or to hear valuable insights from successful entrepreneurs how to manage your sales team.
When: February 6th – 8th, 2018
Where: San Francisco, California
Why: SaaStr is one of the largest communities of people involved in SaaS on the planet. It’s a great opportunity to meet like-minded professionals and learn from them how to learn and scale together.
Speakers: Dharmesh Shah (CTO and Co-founder at HubSpot), Mike Cannon-Brooks (Co-founder and Co-CEO at Atlassian), Sarah Bird (CEO at Moz)
Sponsors of the event: Intercom, Allbound, First Data, AltiSales and more.
2. 10x Growth Conference
What: This sales conference is organized by best selling author and thought leader Grant Cardone. He is considered one of the leading inspirational speakers and innovators in sales.
When: February 22nd – 24th, 2018
Where: Las Vegas, Nevada
Why: This conference brings together hundreds of small businesses that are leaders in new digital sales techniques. These companies are on the leading edge of new techniques to put your organization over the top.
Speakers: Grant Cardone (Sales expert and Bestselling author), Daymond John (Business Strategist), Ed Mylett (Peak Performance expert and agency chairman at WFG), Russel Brunson (Founder ClickFunnels)
Sponsors of the event: Click Funnels, Bigger Pockets, Think Strategy and many more.
3. Rainmaker
What: The conference is focused on sales leaders and business development professionals. It attempts to bring them into the modern age yet still help them capture big fish through one on one relationships. It is organized by Sales Loft.
When: March 5th – 7th, 2018
Where: Atlanta, Georgia
Why: A conference focused on professionals that need a more curated and customized informational agenda. This conference is for large producers.
Speakers: Kyle Porter (CEO at Sales Loft), David Cancel (CEO at Drift), Pete Kazanjy (Co-founder at AtriumHQ)
Sponsors of the event: Gong.io, Lean Data, Everstring, Terminus and more.
4. Accelerate18
What: The Accelerate conference offers an innovative type of executive experience. It aims to inform and present new ways to both business executives and sales professionals on how to accelerate their sales and achieve growth. It presents amazing networking possibilities with sales and marketing executives from established brands, as well as startup founders and chief officers at international organizations.
When: March 5-8th, 2018
Where: Snowbird resort, Utah
Why: This is where business leaders and sales professionals get the chance to learn what’s working at the moment. Awesome business content and great networking opportunities.
Speakers: Michael Lewis (Financial Journalist) , Sid Kumar (Global Head of Inside Sales), Jon Hall (Chief Global Growth Officer at Kodak)
5. Sales 3.0
What: The 3.0 sales conference provides executives in sales and sales professionals with key insights and aims to help them prepare a winning sales performance strategy and improve their deal closing rates while achieving significant revenue growth.
When: March 12 – 13th, 2018
Where: San Francisco, California
Why: This is an event which addresses all aspects of a sales organization – from daily sales challenges, sales and marketing alignments, forming a winning sales strategy to social selling and coaching sales reps.
Speakers: Alice Heiman (Founder and Chief Officer at Alice Heiman, LCC), Chris Beall (CEO at ConnectAndSell), Jared Litwin (Senior Director, Enablement at Salesforce)
Sponsors of the event: SalesHood, ConnectAndSell, Aviso, SellingPower
6. TOPO Sales Summit
What: This conference segments professionals by their job types and has specific content and education for each one. The job types include executive leadership, sales development, sales ops and technology, sales effectiveness, marketing ops and technology, and account-based. It has over 1,500 attendees and 500 exhibitors.
When: March 20th – 21st, 2018
Where: San Francisco, California
Why: This is a very functional event that helps people get better at their specific job tasks. Additionally, large companies like Google and LinkedIn provide free tutorials on using their products to achieve better sales.
Speakers: Megan Ketchum (Director, Inbound Sales Development at LinkedIn), Dennis Lyandres (EVP Sales at ProCore), and Ryan Arnett (VP of Sales at OpenGov) Kelvin Gee (Sr. Director and Modern Marketing Business Transformation at Oracle)
Sponsors of the event: Salesloft, 6Sense, DiscorverOrg, Terminus, Leandata, Yesware, LinkedIn and many more.
7. Outbound
What: Outbound is one of the most promising sales conferences in 2018. At this event you will get the chance to drastically improve your prospecting technique and skills. You’ll learn all about prospecting by e-mail, phone, social and text messaging from some of the absolute sales gurus.
When: April 10-12th, 2018
Where: Atlanta, Georgia
Why: As the organizers of the event put it themselves, this conference promises to be “The biggest and baddest event in Sales”
Speakers: Mark Hunter, Anthony Iannarino, Mike Weinberg, Jeb Blount
Sponsors of the event: DiscoverOrg, ConnectAndSell
8. Pulse
What: This event brings together 5,000 customer success professionals. It is engaging and extremely energetic. It is an amazing networking event.
When: April 10th and 11th, 2018
Where: San Mateo, California
Why: Helps companies and professionals learn about upselling and the referral business to grow sales rapidly.
Speakers: 150+ speakers
Sponsors of the event: Deloitte Digital, Accenture, Service Rocket, N3, Gainsight and many more.
9. Unleash 2018
What: This sales conference offers incredible networking opportunities and world-class speakers. If you attended the Unleash event in 2017 you probably know what we are talking about, but this years edition is promised to be even better. This top sales event will give you the opportunity to join over 500 sales leaders and learn from top experts how to achieve sales excellence.
When: May 6 – 9th, 2018
Where: San Diego, California
Why: If you are looking for ways to sharpen your sales toolset, do some great networking and get inspired by some of the most successful sales people in the industry this is the event you should definitely attend.
Speakers include: Jocko Willink, Robyn Benincasa and many more.
10. Sales Success Summit
What: A sales conference built specifically for quota carrying individual contributors. Everyone presenting at this conference is a top 1% sales professional that’s been featured on the Sales Success Stories Podcast.
When: May 7th – 8th, 2018
Where: Austin, Texas
Why: While there are plenty of opportunities to hear from “sales experts” who probably haven’t sold anything but themselves in years or decades, this event features real sales practitioners who are the best of the best right now talking about what they’re doing that’s actually working.
Speakers include: Mike Dudgeon (LinkedIn), David Weiss (ADP), Antony Rhine (Octiv), Jacquelyn Nicholson (Percolate), Trong Nguyen (Microsoft/ServiceNow)
Use the code “SalesWings” which will discount the price of registration with $250.
11. SiriusDecisions 2018 Summit
What: This sales conference offers numerous sessions which aim to present the latest B2B insights, offers breakout sessions with experts on niche topics, all with a complete focus on your company’s growth.
When: May 8 – 10th, 2018
Where: Las Vegas, Nevada
Why: More than 3200 attendants are joining this top sales event, for 3 days of discovering insights and new innovations in the B2B space and networking opportunities with some of the best sales and marketing experts.
Speakers include: Steve Silver (Senior Research Director, Sales Operations Strategies), Erin Bohlin (Research Director, Demand Creation Strategies)
12. INBOUND
What: As the name suggests, this event is focused on inbound marketing techniques. However, it is also a great event for sales people as it offers expert insights, discusses new technology and can helps sales people achieve more.
When: September 4th – 7th, 2018
Where: Boston, Massachusetts
Why: This event explores great content ideas and is a extremely supportive community. It also promotes female sales executives and helps them get ahead. Michelle Obama was a previous key note speaker.
Speakers: Have not been announced yet.
Sponsors of the event in 2017: LinkedIn, GotoWebinar, Semrush, Leadpages and many more.
13. AA-ISP’s Digital Sales World
What: This conference focuses on the best closing techniques, the best prospecting techniques and hottest trends in sales. It is made up of industry experts that have spent decades in the field servicing sales people. Conference speakers have not yet been announced.
When: February 1st, June 20th, September 6th, 2018
Where: San Francisco (Feb), Atlanta (Jun), Boston (Sep)
Why: This is the largest inside sales organization and has serious expertise.
Speakers include: Joshua Tillman (CEO at DialSource), Shawn Karol Sandy (CRO at the Selling Agency)
Sponsors of the event: Gong.io, DialSource, Connect Leader, Sillicon Valley Sales Group
And one of our personal favourites!
14. Salesforce Dreamforce
What: This is the event of all events. The Dreamforce conference has over 2,700 break-out sessions. It includes incredible innovation, motivation and networking. There are also amazing performances from musicians like John Legend or U2 and Lenny Kravitz. CEO Mark Benioff will give the keynote address as usual.
When: September 25th – 28th, 2018
Where: San Francisco, California
Why: Dreamforce is all about transforming your career, meeting new people and closing more deals while having tremendous fun.
Check out our post about the best Dreamforce parties in 2017, we bet 2018 will offer even better ones!
Sponsors of the event: Stay tuned
15. B2B LeadsCon
What: This event is focused on marketers and sales people that have the task of generating, nurturing, and converting leads. It promotes the latest techniques and most successful strategies for producing the highest quality leads possible.
When: October 3rd – 5th, 2018
Where: Boston, Massachusetts
Why: The event considers ways to generate leads by phone, email, mail and other techniques. It has both traditional and new technology break out sessions. It is one of the best events that mixes both marketers and sales people.
2017 Speakers featured: Steven Ness (Account manager at Google), Amanda Kahlow (Founder and CSO at 6thSense) + many more.
Sponsors of the event: Datalot, Infutor, Velocify.
There are a number of excellent opportunities to network, learn, grow and accelerate your career over the next year. The events above are sponsored by the largest sales organizations and companies. Each includes thousands of attendees and hundreds of exhibitors. Sales people, marketers and other professionals that attend these events will be sure to gain valuable knowledge and experiences.
Which of the Sales Conferences above are on your list?
Frequently Asked Questions
- Which sales conferences should sales leaders attend in the US?
- How can I prepare for sales conferences effectively?
- What follow-up turns sales events into pipeline?
- How should I choose which sales conferences to attend?
- Why attend sales conferences in the US for networking?
- Which sales events focus on sales enablement and tech?
- How do you measure ROI from sales events?
Which sales conferences should sales leaders attend in the US?
US sales conferences are most valuable for sales directors when the event matches your team model, growth goals, and target market.
If you lead a SaaS team, SaaStr and Dreamforce stand out for scale, ecosystem access, and exposure to fast-moving revenue trends. If your focus is process, enablement, and team performance, events like TOPO Sales Summit, Sales 3.0, and SiriusDecisions offer more structured learning for leaders managing pipeline, coaching, and alignment. For prospecting-heavy teams, Outbound is a stronger fit, while Pulse is useful if expansion revenue and customer success matter to your number.
Tip: shortlist events by business objective first, then by speaker lineup and attendee mix.
How can I prepare for sales conferences effectively?
Conferences deliver better results when you arrive with goals, scheduled meetings, and a simple follow-up plan already prepared.
The most effective preparation usually starts before travel: define measurable targets, identify who you want to meet, review the agenda, and book short meetings in advance. That turns a busy event into a structured business development opportunity instead of a reactive calendar full of random conversations. It also helps your team stay consistent in messaging and prioritize the sessions most relevant to your sales motion. For a practical checklist before the trip, review this sales conference preparation guide.
Tip: keep daily targets visible so every attendee knows what success looks like.
What follow-up turns sales events into pipeline?
Sales events create pipeline only when follow-up is fast, specific, and organized around next steps rather than generic thank-you messages.
The best post-event approach is to sort contacts by priority, send context-rich outreach within a day or two, and give each person a clear reason to continue the conversation. For sales leaders, that also means assigning ownership inside the team so no promising conversation disappears after travel. Follow-up works best when notes are captured during the event and turned into CRM tasks, meeting requests, or referral asks immediately after. For relationship-building ideas beyond the event itself, see these client network growth tips.
Tip: tag every contact by theme so later outreach stays relevant.
How should I choose which sales conferences to attend?
Conferences should be chosen by expected business outcomes, not by hype, venue, or brand recognition alone.
As a sales leader, start with three filters: who on your team needs to attend, what capability gap you need to close, and which buyers or partners you want to meet. That makes it easier to separate broad flagship events like Dreamforce or INBOUND from more targeted options such as Rainmaker or Sales Success Summit. Budget should also include travel, meeting planning time, and post-event follow-up effort, because the real return rarely comes from attendance alone.
Tip: prioritize events where content, attendees, and timing all support one clear revenue goal.
Why attend sales conferences in the US for networking?
Sales conferences, particularly in the US, matter because high-value networking can accelerate partnerships, hiring, customer conversations, and market learning in a few days.
For sales directors, the biggest advantage is efficient access to peers, vendors, prospects, and potential partners who would otherwise take months to reach individually. The best events compress relationship building by putting decision-makers, practitioners, and new technology into the same environment, which makes it easier to compare ideas and open conversations quickly. That’s especially useful when you want fresh benchmarks for compensation, coaching, pipeline health, or team structure.
Tip: enter each event with a short list of must-meet people and a clear reason to talk to them.
Which sales events focus on sales enablement and tech?
Sales events focused on sales enablement and tech are the best choice when you need better systems, workflows, coaching, and tool adoption.
TOPO Sales Summit, Sales 3.0, SiriusDecisions, and Dreamforce are especially relevant for leaders evaluating how technology supports better execution across the funnel. These events are useful when your team is dealing with sales and marketing alignment, rep productivity, social selling, forecasting, or onboarding consistency. They also help sales directors compare how other organizations use platforms, data, and enablement programs to improve outcomes rather than just add more software.
Tip: assign one attendee to content and another to vendor discovery so your team returns with both strategy and practical next steps.
How do you measure ROI from sales events?
Sales events should be measured against meetings, qualified opportunities, partner conversations, and follow-up activity tied to pipeline creation.
Sales directors usually make conference ROI too vague by focusing on attendance, inspiration, or badge scans instead of revenue-linked outcomes. A better model is to set targets before the event for booked meetings, strategic introductions, opportunities created, and deals influenced within a fixed time window after the conference. You can also track softer but still useful indicators such as competitor intelligence, hiring leads, and enablement ideas adopted by managers.
Tip: use one shared scorecard for every attendee so you can compare cost against concrete business impact after the event.
Those are all great conferences. I’d like to add the Sales 3.0 conference as the 12th. It is a sales enablement conference where sales leaders come together to learn and network. http://www.sales30conf.com March 12 & 13 in San Francisco, June in Philly and Vegas in October.
The Sales Development Conference 2018 is set for August 30th, 2018 in San Francisco. 100% focused on Sales Development. We are doubling capacity this year and offering both a strategic leadership track as well as individual SDR track. thesalesdevelopmentconference.com
Thanks!