This article was updated on January 12, 2026 with an up-to-date FAQ section. When should companies choose Salesforce Marketing Cloud (SFMC) over Pardot (Now called Account Engagement)? What is important when migrating to Marketing Cloud from other platforms? Useful tips for the decision making, and insights into a smooth process – an Interview with one of the world’s leading Marketing Cloud experts: 4 x MVP Eliot Harper. Salesforce Pardot is a leading marketing automation platform and the system of choice […]
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