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Tag : Website Tracking: Insights and Analytics for Conversion

31 Jul 2026

How National Fostering Group Cut CPA by 30% with SalesWings

How National Fostering Group Cut CPA by 30% with SalesWings National Fostering Group brought digital marketing in-house to gain clearer control over foster-carer acquisition and understand which campaigns generated meaningful outcomes. By connecting SalesWings with Salesforce, the team can trace tagged campaigns, channels and creative assets from initial engagement through inquiry and positive screening. This visibility helps marketing optimise paid media, gives fostering advisors richer context for conversations and supports lead prioritisation during busy periods. Combined with wider campaign restructuring […]

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Case Studies / Marketing Cloud / Salesforce 0
13 May 2024
How to improve customer experience in Higher Ed.

How to Improve the Customer Experience in Education with Salesforce Marketing Cloud

How to Elevate the Customer Experience in High Education with Salesforce Marketing Cloud – The ultimate Whitepaper. This article was updated on April 8, 2026 with an up-to-date FAQ section. At SalesWings, we take elevating the customer experience to heart. It’s one of the main reasons why we put a focused effort into collaborating with top Salesforce Marketing Cloud ISV solution leaders on this strategic roadmap whitepaper for Higher Education institutions to share innovative ways to elevate their customer experience […]

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Marketing Cloud 0
03 Apr 2024
First Party Data Driven Customer Retention Strategies with Retently

First-Party Data-Driven Customer Retention Strategies

In this guide you will learn how to use first-party data to improving customer retention by enabling personalized experiences, targeted marketing and leverage for loyalty programs, potentially increasing the likelihood of repeat business by 81%. This article was updated on April 9, 2026 with an up-to-date FAQ section. At SalesWings, we take customer data to heart.  Through understanding your first-party data, organizations unlock the human stories embedded within behavioral patterns. In partnership with Retently, a leading provider of survey management […]

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Data Collection / How to 0
01 Oct 2025

B2B Buyer Journey Mapping: The Complete Framework for Marketing Ops Teams

Marketing Operations B2B Buyer Journey Mapping: The Complete Framework for Marketing Ops Teams Understanding the path business customers take before buying is more complex than ever. Marketing ops teams aren’t just tracking leads or accounts, they’re mapping every interaction that leads to a decision. B2B buyers move across many channels, switch devices, and involve entire buying committees. Each step, from the first website visit to final contract signing, mixes digital and human touchpoints. Mapping these steps accurately is essential for […]

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Marketing operations
19 May 2017

SalesWings is named the Recommended Sales Technology of the Week by Smart Selling Tools

  “Saleswings is beautiful in its power and simplicity in helping sales people get in front of hot prospects faster.” Nancy Nardin, President Smart Selling Tools Forbes Top 30 Social Sales Influencers in the World . . Discover SalesWings in 60 Seconds Saleswings provides for a great alternative to expensive marketing automation suites, as it upgrades traditional email marketing software like Mailchimp, Constant Contact or AWeber with lead scoring and lead website tracking capabilities. Saleswings also allows tracking sales leads through […]

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Saleswings 0
29 Jun 2023
capital economics economic research company case study saleswings

How SalesWings helps sales reps sort through the noise: Capital Economics Case Study

Find out how SalesWings helped Capital Economics’ sales reps “sort through the noise” with lead scores and tags. Learn how SalesWings can help marketing teams & sales teams get the rich behavioral insights they need and the impact it has in our latest case study. After implementing Salesforce Marketing Cloud, Capital Economics realized they were lacking native website tracking and lead scoring within Marketing Cloud. With SalesWings, Capital Economics can capture rich behavioral insights data, deliver timely sales alerts, and […]

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Case Studies / Marketing Cloud / Salesforce 0
16 Jul 2024
Behavioral segmentation in Marketing Cloud Cast Study

Behavioral Segmentation powered by SalesWings helps Semler Automotive achieve a 25% email CTR

Find out how SalesWings helped Semler Automotive more than double their email CTR to 25% with real-time behavioral segmentation.   In this SalesWings customer success story, learn how a leader in the automobile mobility market boosts sales by using an hyper-personalized email strategy. Semler, the driving force behind Denmark’s automotive industry, chose SalesWings to deliver a more data-driven and tailored customer experience. With SalesWings, actionable first-party data collected, Semler completely changed the way they interact with potential and existing customers. […]

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Case Studies / Marketing Cloud / Salesforce 0

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