Learn how a Big 4 consulting firm is leveraging the power of SalesWings’ behavioral data and lead scoring to elevate their Marketing Cloud.
After implementing Salesforce Marketing Cloud, this consulting firm realized they were lacking any native lead scoring and website tracking/data collection within Marketing Cloud. Without proper website tracking, their marketing automation efforts were lacking the data needed to drive them at their fullest potential.
With SalesWings, they were able to capture critical behavioral data for marketing automation and email marketing.
Since implementing SalesWings, they have been able to:
- Understand the interests and intents of clients & prospects
- Score & tag leads within Marketing Cloud and Sales Cloud with no-code
- Understand the customer timing and stage in the decision-making process
- Gain 360° customer journey activity tracking
- Utilize automated sales email alerts for internal activation
Learn more by downloading the full case study today »
