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Tag : Marketing Cloud Use-Cases and Trends | SalesWings Blog

26 Oct 2022
Migrating from Eloqua to salesforce marketing cloud a marketing cloud mvp opinion

Migrating from Eloqua to Salesforce Marketing Cloud: Perspective from an Expert Marketing Cloud Architect

This article was updated on January 7, 2026 with an up-to-date FAQ section. Today the SalesWings B2B Studio team is speaking with an expert Marketing Cloud Architect, Mateusz DÄ…browski. Mateusz is a Marketing Cloud Architect at PwC. In this interview, Mateusz will give his takes on the differences between Eloqua and SFMC, choosing between the two, and migrating from Eloqua to Salesforce Marketing Cloud…   Mateusz DÄ…browski: As always, it depends ;) Salesforce Marketing Cloud and Oracle Eloqua, while both […]

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Expert Interviews / Marketing Cloud 0
21 Jan 2022
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7 Tips to Close your Deals before the end of quarter!

This article was updated on December 11, 2025 with an up-to-date FAQ section. It’s that time of the year again: end-of-quarter! In fact even better: end-of-fiscal-year! At the end of every quarter or fiscal year, there is a rush to close as many deals as possible. While every deal counts and your manager is pushing you to bring everything in, sometimes it seems like you’re just not making any progress. Here at SalesWings | B2B Studio for Marketing Cloud we […]

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Sales Tips 0
08 Jan 2021
marketing-cloud-vs-account-engagement-with-eliot-harper-and-saleswings

Marketing Cloud MVP Eliot Harper’s take on Salesforce Marketing Cloud and Pardot

This article was updated on January 12, 2026 with an up-to-date FAQ section. When should companies choose Salesforce Marketing Cloud (SFMC) over Pardot (Now called Account Engagement)? What is important when migrating to Marketing Cloud from other platforms? Useful tips for the decision making, and insights into a smooth process – an Interview with one of the world’s leading Marketing Cloud experts: 4 x MVP Eliot Harper. Salesforce Pardot is a leading marketing automation platform and the system of choice […]

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Marketing Cloud 0
29 Jun 2023
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How SalesWings helps sales reps sort through the noise: Capital Economics Case Study

Find out how SalesWings helped Capital Economics’ sales reps “sort through the noise” with lead scores and tags. Learn how SalesWings can help marketing teams & sales teams get the rich behavioral insights they need and the impact it has in our latest case study. After implementing Salesforce Marketing Cloud, Capital Economics realized they were lacking native website tracking and lead scoring within Marketing Cloud. With SalesWings, Capital Economics can capture rich behavioral insights data, deliver timely sales alerts, and […]

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Case Studies / Marketing Cloud / Salesforce 0
16 Jul 2024
Behavioral segmentation in Marketing Cloud Cast Study

Behavioral Segmentation powered by SalesWings helps Semler Automotive achieve a 25% email CTR

Find out how SalesWings helped Semler Automotive more than double their email CTR to 25% with real-time behavioral segmentation.   In this SalesWings customer success story, learn how a leader in the automobile mobility market boosts sales by using an hyper-personalized email strategy. Semler, the driving force behind Denmark’s automotive industry, chose SalesWings to deliver a more data-driven and tailored customer experience. With SalesWings, actionable first-party data collected, Semler completely changed the way they interact with potential and existing customers. […]

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Case Studies / Marketing Cloud / Salesforce 0
06 Apr 2023

How a Global Consultant Elevated Marketing Cloud: Anonymous Case Study

Learn how a Big 4 consulting firm is leveraging the power of SalesWings’ behavioral data and lead scoring to elevate their Marketing Cloud. After implementing Salesforce Marketing Cloud, this consulting firm realized they were lacking any native lead scoring and website tracking/data collection within Marketing Cloud. Without proper website tracking, their marketing automation efforts were lacking the data needed to drive them at their fullest potential. With SalesWings, they were able to capture critical behavioral data for marketing automation and […]

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Case Studies / Marketing Cloud / Salesforce 0
06 Apr 2023
finserv anonymous case study saleswings

Enabling Sales In A Downturn: An Anonymous Finserv Case Study Presented By SalesWings

Learn how a top finserv company is leveraging the power of SalesWings’ behavioral data and lead scoring to enable sales. After implementing Salesforce Marketing Cloud, this finserv realized they were lacking native website tracking and lead scoring within Marketing Cloud and Sales Cloud. Without any sales insights from website tracking nor any lead scoring, their reps had access to limited information when speaking with prospects & clients and could not easily prioritize their leads. With SalesWings, they’ve been able to […]

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Case Studies / Marketing Cloud / Salesforce 0

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