This article was updated on April 2, 2026 with an up-to-date FAQ section. Sales and Marketing Alignment + Sales Prioritization is at the heart of an efficient sales process. Behavioral & Psychographic segmentation is nothing new, but companies that don’t leverage these techniques in their sales and marketing processes risk leaving serious money on the table That’s why last year SalesWings launched a powerful website tracking and predictive lead scoring add-on for Salesforce. Why did we decide to launch this […]
This article was updated on February 13, 2026 with an up-to-date FAQ section. In today’s rapidly evolving tech landscape, staying ahead of the curve is imperative for businesses looking to maintain a competitive edge. Whether your team represents a great add-on or extension to a specific, popular piece of software or technology or you’re trying to get an edge on the competition — knowing what technology a brand utilizes is pivotal. We’re often asked by prospects in the sales process […]
This article was updated on December 19, 2025 with an up-to-date FAQ section. When you send an email to your prospects or leads, your goal is likely to engage them. Here at SalesWings, we write very engaging email signatures and use our addÂ-on for advanced Lead  Activity tracking to score the level of engagement/interest of that person. So what can you do to have a great email signature? You have more to think about in your email signature than just providing simple […]
We’re excited to announce that the SalesWings team will be attending Dreamforce 2016 in San Francisco, for our launch on the Appexchange of our Lead scoring and Website Lead Tracking add-on for Salesforce. Why meet SalesWings at Dreamforce? SalesWings is meeting with strategic partners to discuss commercial and product partnerships of our predictive lead activity tracking technology. Furthermore we’re looking to share idea on how the Salesforce and CRM eco-system will develop over the next years. And of course, lastly, if you want […]
This article was updated on March 3, 2026 with an up-to-date FAQ section. Sales is an exciting and an exhilarating role, however the most feared part of the role is cold calling. Lets face it, cold calling someone and interrupting their day to talk them about your product is one of the hardest things to do. Not only do they not know who you are, you are telling them about something that is probably not on the top of their […]
8 Signs That Prospects Waste Your Time and How to Spot Them Early – Part 1 This article was updated on December 17, 2025 with an up-to-date FAQ section. As a sales manager or sales rep, trying to find customer prospects is an ongoing process, and learning to qualify effectively can significantly impact your bottom line. It’s a frustrating process when you work hard to find the right customers, and they continually leave to competitors. This only leads to extra […]
LinkedInTwitterFBBufferShareP Buyer Personas How to Create a B2B Buyer Persona From Real Buying Behavior Most B2B personas are built once, in a single workshop, then forgotten. Here is how to build one from your actual pipeline instead, and keep it useful past the first quarter. Somewhere in your shared drive is a slide called “Marketing Mary.” Age 35 to 44. MBA. Reads industry blogs. Values efficiency. Nobody has opened it since the workshop where it was born. That workshop probably […]
