LinkedInTwitterFBBufferShareP Buyer Personas How to Create a B2B Buyer Persona From Real Buying Behavior Most B2B personas are built once, in a single workshop, then forgotten. Here is how to build one from your actual pipeline instead, and keep it useful past the first quarter. Somewhere in your shared drive is a slide called “Marketing Mary.” Age 35 to 44. MBA. Reads industry blogs. Values efficiency. Nobody has opened it since the workshop where it was born. That workshop probably […]
This article was updated on February 13, 2026 with an up-to-date FAQ section. Over the years, Gmail became a reference for business email, together with its Google Apps Suite. One of its strength is its vast number of plugins which enhance Gmail with productivity features such as time zone convertors or connections to Salesforce (SalesWings has developed a Gmail extension for Lead Website Tracking). While Gmail has many functions that are superior to most other email platforms, you may have noticed some tricky tasks linked […]
This article was updated on February 6, 2026 with an up-to-date FAQ section. Sales conferences. They can either be a massive waste of time or a huge opportunity depending on how you spend your time before, during, and after the conference. With a little bit of planning and research, you can make your next sales conference a huge asset to your company and your personal prospect list. To help you along your way, we’re offering you our best sales conference […]
This article was updated on December 15, 2025 with an up-to-date FAQ section. Modern technology has transformed sales organisations, including within more traditional companies, in many beneficial ways. It’s automating boring tasks. It’s making us more structured. However, one aspect of the sales job still makes any sales rep quiver and their stomach hurt.: Dealing with “NO, good bye”. Emotionally and psychologically, rejection is just as tough for salespeople to deal with now, as when a hungry cave hunter tried unsuccessfully to trade […]
This article was updated on March 10, 2026 with an up-to-date FAQ section. When it comes to managing your team’s sales process, a CRM (Customer Relationship Management) software system is essential as soon as you need to share information within the team. An Excel may be great to start, but you’ll soon see limits when it comes to gaining a control over the process, or reporting up. A great CRM tracks and manages customer communication, facilitates your sales workflow processes, and […]
This article was updated on December 18, 2025 with an up-to-date FAQ section. Many sales team managers have a monetary reward system in place for their sales staff to drive performance. While a financial incentive is a motivator an employee, many recent studies have shown that cash bonuses often do not have success long-term in driving a team’s productivity. This is why sales managers are often always on the look for sales incentive ideas and trying to find ways to motivate […]
This article was updated on January 6, 2026 with an up-to-date FAQ section. Unless your company is brand new, you’re probably already aware of how difficult it is to hire top-notch inside sales people. Research has shown that inside sales teams offer far greater potential returns when compared to outside sales teams, but you need to make sure to minimize the risk of a “bad hire”. Consequently, there has been a dramatic increase in hiring of inside sales personnel, which […]
