This article was updated on March 5, 2026 with an up-to-date FAQ section. Newsletters are a great way for your company to communicate with clients and followers, and they can generate leads and sales that will help your business grow. Moreover, by using SalesWings Lead Scoring plugin for Email Campaigns you will be able to track prospects and score their level of interest. Here are some reasons why you should send out a newsletter and some ideas on what you […]
This article was updated on December 16, 2025 with an up-to-date FAQ section. Sales productivity is a pretty hot buzzword these days, but how does that look for higher education organizations? Sales productivity isn’t just a hypothetical idea; it’s an actual state that can be achieved if you have the right processes and tools in place. It might not be the first thing you think of, but web forms (yes, smart web forms) can offer a simple solution to improve your sales […]
This article was updated on March 9, 2026 with an up-to-date FAQ section. Startup competitions are an incredible experience, whether or not you end up on the podium. By participating you will gain visibility, learn how to present your start-up in the best possible way, and get valuable feedback how you are perceived. STARTUPS.CH What: Startups.ch reward the best business idea in the area of small business. When: In 2017 there will be the next edition. Stay tuned! Subscribe to the […]
Lead Generation What Is Lead Validation, and Why Half Your Conversions Are Not Leads A conversion is not a lead. Until someone separates the two, every cost per lead, channel comparison and scoring model you build is running on inflated numbers. Originally published October 2016. Reviewed and updated August 2026. Most marketing teams optimize against a single number: conversions. Forms submitted, calls tracked, goals completed. It is the number in the dashboard, so it becomes the number that decides budget. […]
This article was updated on March 4, 2026 with an up-to-date FAQ section. LinkedIn, social media platform gears itself as a place for people to make their work and careers more social. With LinkedIn, you can connect socially with people in your field of business, people who share the same work duties that you have, and prospective clients every day. Here are a few top LinkedIn tools to increase your sales. LinkedIn Sales Navigator This tool within the social platform […]
This article was updated on February 11, 2026 with an up-to-date FAQ section. When you send an email to your prospects or leads, your goal is likely to engage them and prompt a reply or click. But as you optimize your messaging for success, the question of email size will inevitably come up. Should you write a short and sweet message that gets straight to the point and prompts your prospects to learn more, or an in-depth message that gets […]
This article was updated on April 2, 2026 with an up-to-date FAQ section. Sales and Marketing Alignment + Sales Prioritization is at the heart of an efficient sales process. Behavioral & Psychographic segmentation is nothing new, but companies that don’t leverage these techniques in their sales and marketing processes risk leaving serious money on the table That’s why last year SalesWings launched a powerful website tracking and predictive lead scoring add-on for Salesforce. Why did we decide to launch this […]
