Find out how SalesWings helped DFS get Sales & Marketing Alignment right
Diversified Foodservice Supply (DFS) is a leader in the restaurant and foodservice supply industry in the United States, providing over 250’000 products ranging from OEM parts to exclusive private-label brands.
DFS caters to service professionals, corporate chains and franchisees, focusing on making the procurement process seamless, efficient, and tailored to individual customer needs.
We recently spoke with Rachel See, Vice President of Marketing at DFS, to better understand how SalesWings has helped them generate more revenue in a tough economic environment.
“SalesWings helps us to finally connect marketing’s efforts with sales’ goals. The ability to track, prioritize, and personalize our outreach has transformed how we engage with customers—and it’s driving real results! It allows us to focus on what matters most: building stronger customer relationships.” Rachel See, Vice President of Marketing at DFS
Prior to adopting SalesWings, DFS faced an all-too-common challenge: Sales and marketing were working siloed and in an uncoordinated manner.
Marketing was sending all the leads to sales without systematic qualification, resulting in missed opportunities and a growing disconnect between teams. Their campaigns struggled to resonate with audiences due to a lack of personalization, and they had no easy way to track campaigns’ ROI or optimize performance either.
SalesWings’ B2B attribution capabilities allowed DFS to measure campaign performance accurately, demonstrating marketing’s impact and guiding future strategies. In fact, DFS is now launching more revenue-driving campaigns, encouraged by the proven ROI of the abandoned cart journey.
With unified insights, sales & marketing now operate with shared KPIs and aligned priorities. Transparency in the lead qualification processes improved trust and ensured high sales acceptance rates, directly boosting the closing of new business.
With stronger collaboration comes efficiency gains. Streamlined follow-ups reduced inefficiencies, helping DFS to focus on leads with the greatest potential leading to an increase in lead conversion rates – and more sales.
About SalesWings
SalesWings B2B Studio is a Salesforce, Braze and Segment certified lead and account insights platform. SalesWings allows for fast and flexible behavioral data collection, the identification of interests and readiness for sales, and achieving superior campaign engagement, sales and marketing alignment and sales efficiency.
With real-time automation and timesaving lead tracking tools such as real-time behavioral segmentation, point lead scoring, predictive lead scoring, lead assignment and lead sales alerts. A quick to deploy, intuitive Salesforce integration to enhance your lead-to-deal conversion ratio through optimal lead prioritization.
