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26 Sep 2023

Braze Technology Partners Part 1 – A Guide: Data & Analytics

The Guide to Braze Technology Partners Pt.1: Data & Analytics This article was updated on December 10, 2025 with an up-to-date FAQ section. Navigating the landscape of Braze Technology Partners can be daunting (there’s just so many). That’s why we’re breaking them down into a three-part series that’s easier to digest – just for you! Discover how you could power up your ecosystem, in this overview of Braze Technology Partners. What are Braze Technology Partners & Alloys? In short, Technology […]

19 Sep 2023
SalesWings Interview Ekaterina Obolenskaya

Marketing Cloud Personalization Strategies with Ekaterina Obolenskaya [Interview]

This article was updated on December 10, 2025 with an up-to-date FAQ section. In an era where customers demand personalized experiences, businesses need to go beyond the traditional approach to engage and retain their audience effectively. What are successful marketing cloud personalization strategies? What tools should you use? To answer these questions we’ve connected with Marketing Cloud Personalization expert Ekaterina Obolenskaya. About Ekaterina Obolenskaya: Ekaterina is a recognized as a Salesforce Marketing Champion for her exceptional knowledge and for her […]

12 Sep 2023

Braze Alloys Technology Partner Announcement

The SalesWings B2B Studio enters Braze Alloys ecosystem to upgrade Braze with essential B2B capabilities! πŸ’ͺ . β€œIt Was Love At First Lead !” This article was updated on May 4, 2026 with an up-to-date FAQ section. This is what we have been hearing from marketing operations leaders of our customer base in the Salesforce Marketing Cloud space, once they turned to SalesWings to gain a deep understanding of the interests, sales-readiness and profile of its most valuable asset: leads, […]

29 Aug 2023
Dreamforce 2023 Party List

Dreamforce 2023 Party Schedule [Links to Parties you won’t want to miss]

Here is a breakdown on the hottest networking parties in our Dreamforce 2023 Party Schedule! Below you’ll find a list of parties to consider registering for, brought to you by SalesWings! This article was updated on May 5, 2026 with an up-to-date FAQ section. We deliver best-in-class B2B lead management, profiling, qualification and sales insights capabilities to Salesforce Marketing Cloud and Salesforce CRM, Braze and Segment.com. Have an event that is related to Dreamforce? Holding an after-party in San Francisco? […]

29 Jun 2023
capital economics economic research company case study saleswings

How SalesWings helps sales reps sort through the noise: Capital Economics Case Study

Find out how SalesWings helped Capital Economics’ sales reps “sort through the noise” with lead scores and tags. Learn how SalesWings can help marketing teams & sales teams get the rich behavioral insights they need and the impact it has in our latest case study. After implementing Salesforce Marketing Cloud, Capital Economics realized they were lacking native website tracking and lead scoring within Marketing Cloud. With SalesWings, Capital Economics can capture rich behavioral insights data, deliver timely sales alerts, and […]

16 May 2023
TEACH.org Non-profit case study hero

Lead scoring within Marketing Cloud drove 180% Increase in Recruitment: TEACH.org Nonprofit Case Study

Find out how SalesWings helped TEACH.org increase their annual recruitment total by 180% in two years. Learn how SalesWings can help nonprofits fully leverage lead scoring within Marketing Cloud in our latest case study. After implementing Salesforce Marketing Cloud, TEACH.org realized they were lacking native website tracking and lead scoring within Marketing Cloud. With SalesWings, TEACH.org is able to capture the behavioral data it needs to truly understand prospective teachers and deliver stronger, more highly personalized campaigns. Since implementing SalesWings, […]

06 Apr 2023
finserv anonymous case study saleswings

Enabling Sales In A Downturn: An Anonymous Finserv Case Study Presented By SalesWings

Learn how a top finserv company is leveraging the power of SalesWings’ behavioral data and lead scoring to enable sales. After implementing Salesforce Marketing Cloud, this finserv realized they were lacking native website tracking and lead scoring within Marketing Cloud and Sales Cloud. Without any sales insights from website tracking nor any lead scoring, their reps had access to limited information when speaking with prospects & clients and could not easily prioritize their leads. With SalesWings, they’ve been able to […]

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