This article was updated on January 12, 2026 with an up-to-date FAQ section. When should companies choose Salesforce Marketing Cloud (SFMC) over Pardot (Now called Account Engagement)? What is important when migrating to Marketing Cloud from other platforms? Useful tips for the decision making, and insights into a smooth process – an Interview with one of the world’s leading Marketing Cloud experts: 4 x MVP Eliot Harper. Salesforce Pardot is a leading marketing automation platform and the system of choice […]
The B2B Studio for Marketing Cloud Team here at SalesWings is happy to make you discover a great new app today. This new segmentation solution for Salesforce Marketing Cloud is called DESelect and is available on the Appexchange for Marketing Cloud. It caught our interest as indeed there aren’t all that many apps on the Salesforce app store yet around SFMC, so we wanted to test it for ourselves. In summary we’re happy to say, that this app will make your […]
This article was updated on January 13, 2026 with an up-to-date FAQ section. The higher education space is a world on its own when it comes to sales and marketing – and not a comfortable one to be in. Competition is fierce. Sales cycles are long, with short opportunity windows and both “now or never” and “life-time-value” considerations. SalesWings met with John Duncan, Vice President of Sales and Business Development at Offprem, a leading Salesforce Marketing Cloud partner for many […]
This article was updated on January 13, 2026 with an up-to-date FAQ section. Today we are speaking with a true expert in all things sales and marketing in the real estate industry. Stuart Leo has spent several years in marketing roles inside the real estate industry in Asia Pacific. Today he is helping real estate companies approach digitization through a combination of strategic advice, Salesforce technologies such as Salesforce Marketing Cloud and SalesWings, as well as implementation services. He’s founder […]
Campaign Tracking How to Build UTM Parameters for Campaign Tracking UTM parameters tell you where a click came from. They do not tell you whether that click ever turned into a customer. For B2B teams running campaigns through Salesforce, that gap is where most attribution reporting falls apart. This guide covers the five UTM parameters, how to structure a naming convention your team will actually follow, and how to build and validate tracking links. It also covers the part most […]
This article was updated on January 14, 2026 with an up-to-date FAQ section. Today we look forward to another fantastic interview with SalesWings partner Robin, co-founder and CEO at AFDigital, a South-east Asia based Salesforce Multi-Cloud Partner with offices in Sydney, Melbourne, Singapore and the Philippines. Robin has in-depth experience implementing, running and optimizing dozens of Salesforce Marketing Cloud instances for companies like Malaysia Airlines, Samsonite, Traveloka, or Audi. Robin Leonard: I find the travel industry really interesting because […]
This article was updated on December 8, 2025 with an up-to-date FAQ section. Today I am excited to speak with SalesWings partner Paul Gordon, Co-Founder and CEO of Bubblebox, a Canada based Salesforce Silver Consulting Partner that is serving 200+ clients such as Rockland Trust, GoEasy or College Avenue Student Loans proudly around all things Salesforce, marketing automation with 100+ Salesforce Marketing Cloud installations. Paul Gordon: According to this article, consumers are now in charge, and the typical financial […]
