Dreamforce is right around the corner and this year is the 20th anniversary! It’s that time again where we all fill up our calendars with parties, meet-ups, and more! Below you’ll find a list of parties, meet-ups, raffles, giveaways, and more, brought to you by SalesWings! This list is constantly growing, so be sure to check back often! This article was updated on May 8, 2026 with an up-to-date FAQ section. Want to submit to this list? 😎 Have an event […]
This article was updated on December 11, 2025 with an up-to-date FAQ section. Today the SalesWings B2B Studio team is speaking with an expert of all things Marketing Cloud, Roxana Shershin. Roxana is the President & Co-Founder of Digital Additive, an Atlanta-based email and eCRM focused agency specializing in Salesforce Marketing Cloud. In this interview, Roxana will give her takes on implementing Salesforce Marketing Cloud, marketing automation trends, and how to make the most out of SFMC. Roxana Shershin: […]
This article was updated on December 5, 2025 with an up-to-date FAQ section. Anti-marketing is an alternative way of looking at marketing. It defies conventional marketing strategy of using positive selling tactics. Instead of conventional marketing strategy, successful anti-marketing tactics use techniques like sarcasm and reverse psychology to attract customers. Anti-marketing cuts through the clutter; causing customers to double-take when they normally would gloss over. In this article, we explore the effective anti-marketing strategies employed by Marmite, TJX, and the Wu-Tang […]
In luxury retail, the customer journey is rarely linear — and it is almost never one-size-fits-all. For high-consideration purchases such as bespoke jewellery, buyers may research over time, return to specific products, engage with inspiration or educational content, and show increasingly strong signals of intent long before they are ready to speak with a sales consultant. The opportunity is to understand those signals early enough to make every interaction more relevant. London-based bespoke jewellery brand Taylor & Hart has adopted […]
Here at SalesWings, we like to travel, take a good rest, or visit great conferences every once in a while, which means it’s “OOO time“! And since our friend Alice Heiman motivated me to think about about the “Out-of-Office question” in her article on “Gold mining in Out-of-Office messages“, I took some time to provide you with useful out-of-office tips and tricks. Here are a couple of actionable tips on how to make the most out of your OOO reply […]
The Complete Guide To Sales & Marketing Alignment Within Salesforce Marketing Cloud In this article we’ll go over the symptoms of sales and marketing misalignment to watch out for, the steps you can start taking to ensure proper alignment, and how doing so will help you achieve the results your team desires. Catching any growing rift between your sales and marketing teams early is crucial to maintaining healthy alignment. Proper sales and marketing alignment is essential for sales and marketing […]
Student recruitment is increasingly digital, but the signals that reveal genuine interest are often scattered across the journey. A prospective student might visit the same programme page several times, explore admissions requirements, compare courses, return to tuition information, or engage with specific content before ever submitting an enquiry. Taken together, these behaviours can reveal both what a prospective student is interested in and how strong their intent may be. For higher education institutions, turning those signals into usable insight creates […]
