MarTech Expert Interview: A window to the truth with SH/FT Paradigm CEO This article was updated on November 19, 2025 with an up-to-date FAQ section. In this SalesWings Expert Interview with SH/FT Paradigm’s CEO, Elizabeth Ross and SalesWings Co-founder and CEO, Philip Schweizer, Liz offers invaluable insights on embracing innovation, navigating the evolving role of a CEO of innovative marketing strategy and technology consultancies, and harnessing technology as a tool for growth and decision-making. Perspective on servant leadership and significance […]
In this guide you will learn how to use first-party data to improving customer retention by enabling personalized experiences, targeted marketing and leverage for loyalty programs, potentially increasing the likelihood of repeat business by 81%. This article was updated on April 9, 2026 with an up-to-date FAQ section. At SalesWings, we take customer data to heart. Â Through understanding your first-party data, organizations unlock the human stories embedded within behavioral patterns. In partnership with Retently, a leading provider of survey management […]
SalesWings is proud to be part of the Salesforce Connections community and an official ISV partner. Salesforce Connections is the world’s largest marketing focused conference for Salesforce marketing professionals. Whether you’re running Salesforce Marketing Cloud, a strategic technology executive looking into Customer Data Platform, or a marketing operations manager looking to gain fresh new knowledge – Connections is the place to be. Quick conference lead generation tips 🚀 Connect, Connect, Connect The name of the event is “Connections” after all. […]
Marketing Cloud Expert Interview with Sercante CEO Andrea Tarrell This article was updated on November 18, 2025 with an up-to-date FAQ section. In this Salesforce Expert interview with Sercante, SalesWings Co-founder and CEO, Philip Schweizer talks with Salesforce Martech Queen, Andrea Tarrell, who is the CEO & Founder of Sercante. Currently, they are the third-largest woman-owned Salesforce SI consulting partner touching every aspect of multi-cloud digital engagement. As well Andrea is a 17X certified Salesforce MVP and Marketing Champion. Andrea shares […]
Interview: Braze Expert with Stitch CEO – Michael Burton This article was updated on December 10, 2025 with an up-to-date FAQ section. In this MarTech expert interview, SalesWings Co-founder and CEO, Philip Schweizer talks with MarTech leader and Braze expert, Michael Burton, who has started up Stitch, a 100% Braze focused consultancy, after years with Salesforce and ExactTarget. Brands aligning with Braze, a leading Customer Engagement Platform, are not only breaking down traditional marketing silos but are also unlocking possibilities […]
The Guide to Braze Partners Part 3: Message Personalization This article was updated on April 7, 2026 with an up-to-date FAQ section. At SalesWings, the B2B Studio for Braze, we understand that the sheer multitude of Braze Partners can be overwhelming. To make it easier for you, we’re breaking them down into a three-part series that’s designed to be more digestible and accessible. Whether you are unsure which independent software solution to choose for your Braze, or you just want […]
SalesWings Guide to Braze Alloy Partners – Part 2 This article was updated on January 19, 2026 with an up-to-date FAQ section. Message Orchestration We’re breaking down in part 2 of our 3 part blog series, more Braze Alloys Partners (there’s just so many), featuring the Messaging Orchestration Partners.  If you are new to the Braze ecosystem, you may be wondering, what are Braze Alloy Partners? In short, they are Technology Partners (aka Braze Alloy Partners) who are third-party integrations […]
