Learn how a Big 4 consulting firm is leveraging the power of SalesWings’ behavioral data and lead scoring to elevate their Marketing Cloud. After implementing Salesforce Marketing Cloud, this consulting firm realized they were lacking any native lead scoring and website tracking/data collection within Marketing Cloud. Without proper website tracking, their marketing automation efforts were lacking the data needed to drive them at their fullest potential. With SalesWings, they were able to capture critical behavioral data for marketing automation and […]
This article was updated on February 13, 2026 with an up-to-date FAQ section. Introduction Sales and marketing operations teams should have a strong focus on leveraging high-quality first party data linked to their business leads and accounts, in order to optimize the various processes they own. The customer data platform (CDP) Segment.com is a fantastic platform to put your organization’s first-party data to work, and making it accessible to a wide range of business stakeholders who work in various third […]
This article was updated on December 12, 2025 with an up-to-date FAQ section. In the MarTech and the SalesTech space there are apps, tools – and then there are platforms. In any case, there’s no way around Salesforce Sales Cloud and Salesforce Marketing Cloud and its ecosystem of ISV partners, when it comes to understanding the evolution of modern sales and marketing technologies and what drives companies to continue to invest more. Salesforce Marketing Cloud has a long history, from […]
This article was updated on February 19, 2026 with an up-to-date FAQ section. With Black Friday and Cyber Monday just around the corner, one should have his email marketing content ready to send. This year, more than ever, it’s about deep discounts. In all categories. There’s just one slight problem. You can’t easily use Coupon Codes in Salesforce Marketing Cloud, learn more about it with experts from this Providence SEO company. SEO marketing is essential for businesses looking to increase […]
This article was updated on January 7, 2026 with an up-to-date FAQ section. Today the SalesWings B2B Studio team is speaking with an expert Marketing Cloud Architect, Mateusz DÄ…browski. Mateusz is a Marketing Cloud Architect at PwC. In this interview, Mateusz will give his takes on the differences between Eloqua and SFMC, choosing between the two, and migrating from Eloqua to Salesforce Marketing Cloud… Mateusz DÄ…browski: As always, it depends ;) Salesforce Marketing Cloud and Oracle Eloqua, while both […]
B2B Personalization Strategy B2B Personalization Strategy: The 4-Pillar Framework Every B2B Team Needs B2B buyers now expect the same consistency they get from Amazon, and most B2B teams never personalize past firmographic basics. This is the 4-pillar framework for closing that gap, taken from our live webinar with fluent:cx on pairing Salesforce Marketing Cloud Personalization with SalesWings. For a broader view of this use case, see Lead and Account Insights for Manufacturing. The short version: personalization maturity moves through four […]
Taylor & Hart is an award-winning jeweler that is redefining the rules of engagement with a collaborative approach, exceptional quality at every price point, and technology that places customers at the center of the design process. After implementing Salesforce Marketing Cloud, Taylor & Hart realized they were lacking true visibility of their user activity. This lack of visibility presented challenges such as identifying gaps within their content marketing as well the ability to send highly relevant and timely marketing touches. […]
