Perfect timing in sales every time? It’s possible! All sales people dream of hitting the perfect timing in sales each and every time they connect with their potential customers. All through the sales process, starting from prospecting, to effectively qualifying and prioritizing the leads, until closing that deal. But is there a magic way to do so? With the changing landscape of buyers behaviour, old-school sales methods no longer work for the well-informed modern buyers. Salespeople no longer hold […]
This article was updated on December 15, 2025 with an up-to-date FAQ section. Unless you’re selling umbrella during a heavy rain, your business definitely needs a well-considered strategy to spawn lead generation success. It’s obvious that cost and profit efficiency of SaaS lead generation process can make-or-break tech companies. Frankly speaking, SaaS companies often go wrong with attracting and converting prospects. And lead generating isn’t the whole story. SaaS businesses face the main challenges when it comes to qualifying acquired […]
This article was updated on December 15, 2025 with an up-to-date FAQ section. Inbound marketers know: A steady stream of leads, prioritized for sales will fuel campaign success and pipeline conversion. Chasing unqualified ones wastes valuable time. Web forms are your first line of defense, but how can you optimize them to convert the best leads and prioritize them? 5 Tips for Successful Lead Prioritization via Web Forms 1. Mandatory Fields Make key lead-scoring fields (company size, job title, […]
How Identity Resolution Increases Efficiency, Improves Engagement, and Shortens Sales Cycles  This article was updated on March 2, 2026 with an up-to-date FAQ section. This is a guest post by FullContact, the leader in identity resolution. Organizations today operate using a myriad of databases, tools, and integrated information systems. The modern marketing landscape takes advantage of numerous CRM, marketing automation, email, social, mobile, cloud, and software-as-a-service solutions that have given rise to the age of the customer. You can also […]
Counting the days until Dreamforce 2017? So are we! This article was updated on May 4, 2026 with an up-to-date FAQ section. The good news is that the biggest event in the Salesforce calendar is less than 30 days away and we couldn’t be more excited about it. Over 170,000 people from 83 countries flew to San Francisco to attend the Dreamforce event in 2016, which gives you a good idea why it is one of the biggest tech happenings on […]
The SaaStock 2017 Attendee List is growing after a successful year 2016! Saleswings will be at SaaStock in Dublin from the 18th till the 20th of September! Don’t have your ticket yet? Sign-up here and meet the next generation sales acceleration technology made in Switzerland… Why meet with Saleswings at SaaStock? “Let’s meet in Dublin for some good conversations around SaaS! Who’s on the attendees list at SaaStock? . What to do now? We’re looking forward to meeting […]
Email Marketing 15 Ways to Improve Your Newsletter Click-Through Rate Opens are only half the job. If readers do not click through, your newsletter never gets a chance to move them closer to a decision. Updated August 14, 2026 with a refreshed FAQ section. Growing interest in your business through regular email campaigns is often called lead nurturing. But nurturing only works if people actually click through to your site. Average click-through rates across most industries sit in the low […]
